Study on Tehran citizens behavior change in consumption of the aquatic products
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To understand the change in fish consumption behavior of Tehran citizens (Iran), in the year 2005, an investigation was conducted using questionnaire. Using independent random method, 316 families covering all 22 districts of Tehran were selected. The results were combined with that acquired in the year 2001 to develop marketing programs. We used Fridman, K2 tests for nonparametric statistics and Z (normal distribution) and Phi Cramer index for analysis. The results showed that the quality and freshness of the products and the hygienic state of the distributing places had the highest effects on purchase. Also, the price and packaging had the same priority as in the year 2001. No significant relationship was found between income level of the families and their fish consuming tendency. Comparing the two years of study, we found that 16.6% more people preferred packed food in the year 2005 while per capita consumption had increased from 2.8 to 3.46kg. With the information on production da.....
JournalIranian Scientific Fisheries Journal